SmileSimplicity™
The Zero-Pain Smile Beautification Revolution
SmileSimplicity is totally committed to quickly and easily enhancing the appearance of healthy smiles through the design and placement of bonded porcelain restorations
• without causing pain or postoperative sensitivity
• without using a single shot or drop of anesthetic
• without any drilling or removal of sensitive tooth structure
This philosophy is nothing new to SmileSimplicity’s founder, Robert Ibsen, DDS, OD. In his over fifty years of experience in noninvasive and minimally invasive cosmetic dentistry as a dentist, inventor and owner of a dental manufacturing company, he still stands on these advanced cornerstones, now embodied in SmileSimplicity. For decades, he has transformed countless smiles using what is known as the SmileSimplicity procedure.
In his accomplished career, Dr. Ibsen worked with numerous patients who feared traditional, invasive methods of smile enhancement. These experiences, combined with his years of dissatisfaction with materials and treatments available in dentistry at the time, inspired Dr. Ibsen to create products, treatments and services that facilitate tooth-preservation and patient-friendly procedures. Among his many inventions, he gave the profession and patients the best in-office and at-home bleaching products, the best oral care products, the best bleaching/curing lights and the best dental porcelain. These businesses have been sold, the Rembrandt lines to the Gillette Company in 2004 and the professional lines to a division of Credit Suisse in 2007.
Now, Dr. Ibsen is the director of SmileSimplicity, a division of RLI Educational Programs, and he has no affiliation with any dental manufacturing firms. He is passionately dedicated to educating dentists, laboratory technicians and patients about noninvasive, painless methods of smile beautification. SmileSimplicity covers a broad range of techniques and treatments, including:
In his accomplished career, Dr. Ibsen worked with numerous patients who feared traditional, invasive methods of smile enhancement. These experiences, combined with his years of dissatisfaction with materials and treatments available in dentistry at the time, inspired Dr. Ibsen to create products, treatments and services that facilitate tooth-preservation and patient-friendly procedures. Among his many inventions, he gave the profession and patients the best in-office and at-home bleaching products, the best oral care products, the best bleaching/curing lights and the best dental porcelain. These businesses have been sold, the Rembrandt lines to the Gillette Company in 2004 and the professional lines to a division of Credit Suisse in 2007.
Now, Dr. Ibsen is the director of SmileSimplicity, a division of RLI Educational Programs, and he has no affiliation with any dental manufacturing firms. He is passionately dedicated to educating dentists, laboratory technicians and patients about noninvasive, painless methods of smile beautification. SmileSimplicity covers a broad range of techniques and treatments, including:
- Intraoral evaluations
- Bonding
- Cementation
- Color correction
- Shoulder- and margin-free preps
- Finishing and polishing
- Worn and aging dentition
- Discolored teeth
- Misshapen teeth
- Post-orthodontic conditions
- Chips and cracks
- Gaps and spaces
- Revitalizing old porcelain restorations
- without removing the old porcelain
SmileSimplicity is not limited to one specific treatment. While not all smiles are suitable for bonded dental veneers, there are many ways SmileSimplicity can improve them painlessly and noninvasively.
www.smilesimplicity.com allows dentists, dental technicians and patients to discover just how easy it is to create gorgeous smiles without pain or needles while preserving natural, healthy tooth structure using the breakthrough cosmetic restoration process of SmileSimplicity.
SmileSimplicity resembles a holistic approach to cosmetic dentistry. It promotes only that which will benefit the patient while still producing stress-resistant, durable, healthy, natural-looking and attractive results.
SmileSimplicity…making zero-pain smile beautification possible.
For more information on SmileSimplicity:
www.smilesimplicity.com allows dentists, dental technicians and patients to discover just how easy it is to create gorgeous smiles without pain or needles while preserving natural, healthy tooth structure using the breakthrough cosmetic restoration process of SmileSimplicity.
SmileSimplicity resembles a holistic approach to cosmetic dentistry. It promotes only that which will benefit the patient while still producing stress-resistant, durable, healthy, natural-looking and attractive results.
SmileSimplicity…making zero-pain smile beautification possible.
For more information on SmileSimplicity:

